Run for Cover Records is independent record label based in
Boston, MA. They have many different genres of artist who have been on their
roster over the past 5 years. Bands like Self Defense Family, Title Fight, GDP,
Teen Suiced, Tigers Jaw, Pity Sex, Elvis Depressedly, Crying and Cloakroom are just
a small amount of artist who are or have been signed to RFC. These bands range
from hardcore/punk to rap and everything in-between. This label distributes it music
in almost all platforms possible. They sell every release on vinyl, mp3, CD and
sometimes cassette tape.
Although the range of genres is so wide the target audience
for RFC is the DIY music scene. This label promotes their artist by social
media, occasional magazine spreads, billboards, street teams, and sending the
artist on tours to get exposure.
A major problem right now in the vinyl industry is
production times. Independent record labels have been pressing vinyl for a long
time, even before the recent trend in vinyl in corporate stores like Urban
Outfitters or Target. Now with the growing need for vinyl bigger record labels are
being put ahead of independent records labels in line for production. This
makes the independent music scene to evolve slower because records now take
about 8-9 months to go through full production. When bigger labels can have
their records pressed and on the shelves in about 3. This used to be the case
for all labels but big companies are taking over and the smaller ones are
suffering.
The quality of music is very good. The subject matter is
relatable to its audience, has real meaning behind it and overall is enjoyable
to listen to.
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